Inclusify

An online platform to address racial microaggressions

overview

This project originated from our team’s personal experiences as Asians living in the United States and was initiated with the goal of creating a more inclusive society and technology. We focused on developing a user-centered solution by incorporating feedback from participants with diverse racial backgrounds. The project was accepted to the CHI 2024 Student Design Competition, with only twelve teams selected and a 28% acceptance rate.

role
UX designer
team
1 UX designer
period
Nov 2023 - Jan 2024
publication

context

Racial microaggressions are often difficult to detect
due to their subtle nature

Racial microaggressions are subtle, often unintentional, discriminatory comments that convey negative assumptions about a person’s race or ethnicity. These microaggressions contribute to creating an unwelcoming environment for racial minorities, making it crucial to address in the context of future technology design. However, detecting and understanding microaggressions remains challenging due to their subtlety.

research

Gathering Requirements

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Methodology

In-depth Interview
with 4 individuals from
diverse racial backgrounds
+
Survey
with 43 individuals from
diverse racial backgrounds

To gain a deeper understanding of people’s experiences with racism and microaggressions, we employed a mixed-methods approach. We conducted in-depth interviews with four participants from diverse racial backgrounds to hear their stories firsthand. Additionally, we surveyed 43 individuals to gather broader insights into their personal experiences with racial discrimination as well as their feedback on our initial design concept.

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In-depth Interview Insights


Participants reported feelings of embarrassment,
exclusion, lack of support, and fear of confrontation
when facing racism.

"Racism towards Black (in higher education) has a different flavor. As a graduate student, people assume I am the type of Black woman they like, so very few people have been explicitly racist towards me. However, people say bigoted things about Black individuals, referring to them as ‘general Black.’"
- Black interviewee
"In group projects, other team members didn’t give me a chance to present, pointing out my English. I thought about reporting it to the professor, but I was unsure whether he would understand my perspective. Since the professor was also American, I thought he might favor other American students."
- Asian interviewee

Fostering a sense of community was emphasized to address racism.

Participants shared how community provided a valuable sense of  support and increased awareness of racial microaggressions, highlighting the importance of an online community for sharing stories and fostering understanding.


"The black professional and scientific community in my particular research field grows. That has been really nice because I think …As the community grows, it will be easier to challenge misconceptions and when things do not go well, I can always just retreat into the big black professional community"
- Black interviewee
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Survey Insights

Verbal abuse and microaggresions were the most common forms of racism and respondents chose to avoid confrontation when responding to discriminatory encounters.

In align with the interview findings, our survey highlights the need for a safe, anonymous space where people can share their experiences. These findings also informed our decision to focus on verbal forms of microaggressions.

Q /

What forms of racism have you experienced?

Q /

How do you typically respond to incidents of racism?

Q /

What is racially stereotypical words or sentences have you heard?

Participants preferred the focus to be on their experiences rather than on race.

We also gathered feedback on two different versions of early wireframes for an online platform designed for users to report their experiences. Option A emphasizes keywords for each race. Option B focuses solely on the keywords. 60% of 43 respondents preferred Option B.


survey quotes
“I think focusing on the keywords help to keep the focus on racial comments instead of diverting attention to the race itself.”

"I think it’s important to highlight the keywords instead of the race. There are overlapping keywords that could harm multiple communities. Division based on race may cause groups to feel divided.”
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Design Requirements

Based on our findings, we derived the following design requirements:

1.
Comprehensive yet anonymous reporting
2.
Focus on experience than on race
3.
Highlight trending keywords
4.
Provide a supporting community

design

Inclusify

Feature 1. Report and Assess

Inclusify collects reports on racist statements from users.
They are asked to identify the target of the statement and rate its level of racial prejudice on a scale of 1 to 7.

Users also create tags to indicate where the instance
occurred. These reports can be utilized as valuable
datasets to enhance speech-based interface design in the future.

Feature 2. Word Cloud Visualization

The keywords are extracted from users’ responses and are implemented into a word cloud. The word cloud is visualized
into text bubbles, with each bubble displaying a keyword.

These bubbles can be filtered by demographic data and are scalable depending on the number of related reports.

Feature 3. Summary and Insight

By clicking a bubble, users can access the summary and insight of a keyword. The experiences of different racial groups and locations of frequent occurrence are provided in this page with the emoji Likert scale.

Users can report their experiences related to the keyword as well. Related community posts are shown on the bottom to display relevant experiences.

Feature 4. Community

In the community page, users can share their positive encounters with diversity and inclusion under a daily prompt. Upcoming events shown in the Info section fosters diverse communities, allowing users to create meaningful connections beyond the app.

Users share their encounters with community posts, empathizing and advocating for people across diverse backgrounds.

test

User Testing

Method & Process

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Method & Process

step 1
Pre-test
Initial evaluation
step 2
Interaction
Inclusify prototype
step 3
Post-test
Reevaluation
Usability testing

We conducted online user tests with 26 participants to evaluate the effectiveness of Inclusify in enhancing public awareness and usability. Before the test, participants were asked to rate the level of racial prejudice in five different racist expressions. After interacting with the prototype, they were asked to reevaluate the level of prejudice in the same expressions during the post-test. Usability was assessed using an adapted SUS (System Usability Scale).



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Result

Inclusify was effective in enhancing awareness of racial microaggressions
with a user-friendly experience.

Prejudice Recognition

4
out of 5 expressions showed
a significant increase in awareness

Usability

73.6
Average SUS score
above recommended criteria
feedback quotes
“I think the app definitely helps with making people aware of different racial stereotypes and is a good place for people within marginalized communities to express frustrations.”
“This app will significantly help people recognize microaggressions in our daily lives."